Director of Marketing Operations
Full Time • Hybrid - US
Responsive recruiter
Benefits:
- 401(k) matching
- Bonus based on performance
- Competitive salary
- Flexible schedule
- Health insurance
- Paid time off
- Parental leave
- Training & development
- Wellness resources
GENERAL SUMMARY: BODYBAR Pilates is a rapidly growing boutique Pilates franchise delivering high-energy, community-focused reformer Pilates experiences. We are seeking a strategic, systems-oriented Director of Marketing Operations to lead the execution engine of the marketing department. This role is responsible for building and managing the processes, planning frameworks, and cross-functional alignment that ensure marketing initiatives are delivered effectively, on time, and with measurable impact. Reporting to the Vice President of Marketing, this leader will oversee marketing workflow, campaign execution, performance reporting, and team coordination across creative, digital, and social functions. The ideal candidate is an operationally minded marketing leader who thrives on creating clarity, driving accountability, and transforming complexity into scalable systems that support franchisee success and brand growth.
ESSENTIAL DUTIES & RESPONSIBILITIES
Marketing Operations and Execution Leadership
- Own the marketing planning and execution framework across national campaigns, promotions, partnerships, and franchisee-facing initiatives.
- Translate strategic direction from the VP of Marketing into clear project plans, timelines, deliverables, and ownership assignments across the marketing team.
- Serve as the primary integrator across marketing functions (creative, digital, social) to to align sequencing, dependencies, and on-time delivery across all marketing channels, including email, in-app experiences, loyalty, web, paid and organic social, and other digital and print touchpoints.
- Maintain and govern the master marketing calendar, ensuring visibility into priorities, dependencies, and capacity.
- Oversee the marketing planning and cross-channel execution of systemwide retail campaigns and product launches, ensuring alignment with the retail team’s merchandising strategy and franchisee support initiatives.
- Establish and lead a scalable marketing request intake and prioritization system that balances internal and franchise needs, streamlines demand management, and ensures resources are aligned to highest-impact initiatives.
Process Development & Workflow Optimization
- Build and scale marketing workflows, tools, and systems that drive efficiency, accountability, and consistent execution.
- Diagnose and remove operational bottlenecks across campaign development, asset production, and cross-functional handoffs.
- Establish clear roles, ownership, and standardized handoff points across internal teams and external partners.
- Develop documentation, SOPs, and playbooks that create repeatable, system-wide marketing execution processes.
Performance Visibility and Accountability
- Establish and oversee campaign tracking frameworks that define clear objectives, timelines, ownership, and success metrics.
- Synthesize inputs from channel owners and external partners into executive-level performance summaries that drive visibility and informed decision-making.
- Lead recurring campaign reviews and execution retrospectives to identify operational improvements and strengthen future delivery.
- Ensure marketing initiatives are delivered on time, aligned to strategic objectives, and supported by clear, cross-functional execution plans.
Team Leadership and Cross-Functional Alignment
- Directly manage members of the marketing team, providing prioritization support, workload balancing, and execution accountability.
- Foster a culture of clarity, ownership, and operational excellence within the marketing department.
- Partner closely with Operations, Learning and Development, Franchise Development, and Retail/Procurement partners to ensure marketing initiatives are aligned, feasible, and well-coordinated.
- Serve as the primary escalation point for timeline conflicts, resource constraints, and cross-functional execution challenges.
- Support the VP of Marketing by overseeing day-to-day execution, enabling greater focus on brand strategy and growth initiatives.
Vendor and Agency Coordination
- Define and maintain integrated timelines, milestones, and deliverable frameworks that incorporate agency and vendor contributions across campaigns.
- Establish clear expectations for scope, deadlines, and cross-functional dependencies for agency-supported initiatives, in partnership with internal stakeholders.
- Ensure external deliverables are aligned with overall campaign plans and launch readiness, coordinating cross-functionally with internal channel owners to support cohesive execution.
Additional Responsibilities
- Present campaign plans, performance updates, and operational improvements to leadership as needed.
- Act as a professional, communicative representative of the marketing team when working with franchisees, vendors, and cross-functional stakeholders.
- Perform other duties as assigned.
QUALIFICATIONS & EXPERIENCE
- Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree preferred.
- 7+ years of experience in marketing, marketing operations, or cross-functional project leadership in a multi-location or franchise environment
- Experience supporting marketing in a franchise or multi-location consumer brand environment strongly preferred.
- Proven experience building and improving processes, workflows, and planning systems that increased team efficiency and execution quality
- Demonstrated success leading cross-functional initiatives with multiple stakeholders and competing priorities
- Strong understanding of how creative, digital, and social marketing functions operate (without needing to own channel execution)
- Experience establishing campaign planning rhythms, roadmaps, and capacity management in a rapidly growing organization
- Prior people management required
- Proficiency with project management and collaboration tools (Asana, Monday.com, Google Workspace, BI/reporting tools such as Power BI, etc.)
SKILLS & COMPETENCIES
- Operational mindset with a focus on structure, clarity, and execution
- Strong systems thinker who can design scalable ways of working
- Excellent prioritization and organizational skills in a fast-paced environment
- Ability to drive accountability and follow-through across teams
- Skilled at cross-functional communication and alignment
- Confident decision-maker who can balance competing demands
- Collaborative leader who supports team development and performance
- Comfortable navigating change in a growing organization
- Ability to maintain a consistent brand voice across various formats and platforms.
- Passion for health, fitness, and boutique wellness brands; familiarity with Pilates is a plus.
WORK ENVIRONMENT
- Hybrid work structure, requiring a minimum of 2 days per week at BODYBAR headquarters in Fort Worth, TX.
Flexible work from home options available.
If you’re interested in building a career in the fitness industry, BODYBAR Pilates may be the perfect fit. Join our growing system as part of our franchise development, administrative, finance, marketing, or support team in the BODYBAR fitness corporate office. We’re looking for growth-minded individuals to be part of our supportive, one-of-a-kind team.
Check out our career opportunities in health and fitness, and learn about the benefits of working at BODYBAR. We’re looking forward to meeting you!
BODYBAR Pilates is a boutique fitness franchise. Each location is independently owned and may have varying perks, compensation, and employment requirements. Contact the location you are applying to directly for specific employment questions.
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Flexible Scheduling
Competitive Pay
Bonus Opportunities
Free Pilates Classes
BODYBAR Apparel Discounts